LO3 Task 4 - Unit 1: Notes for Script 4

Learning Outcomes (Task 4)

 

To define key terms distribution, technological convergence and promotion.

To identify the methods of distribution of your film.

To identify the ways in which your film is promoted.


To understand how media products are distributed and promoted.
For example:
a) retail outlets, television networks, cinemas, radio stations, internet, local, regional, national, international, accessibility

Technological Convergence and how media is distributed

Distribution - Two definitions:
1) How the product reaches the audience.
2. How it is advertised and promoted.

Cinemas, Television, Internet, Retail (i.e. DVD and Blu-ray), Download.

- Cinemas at highest quality the facilities provide.
- Television and it depends on the size of the television the person has. (Scheduled programmes)
- Internet can allow people to stream content.
- Pay per view i.e. Netflix and YouTube
- On Demand i.e. Sky, TalkTalk, Virgin Media

Analogue Methods: Old Media
Digital Methods: New Media

Technological Convergence:
When technology come together and this provides a new service for the audience.

Digital Native: A person of a generation who has grown up with technology.
Sir Berners-Lee (1991) - The World Wide Web (www.)
ASCII - Text formatting.

Advertising and Promotion -
Marketing the film to create a maximum awareness to a specific target audience.

Methods of Advertising and Promotion:
Magazine/Newspaper ads (Paper based ads), Posters, Merchandise, Video advertisements, Collaborations/Joint projects, Promotional events i.e. Giveaways, Press,  "From the creators of...", Radio advertisements, Reviews, Premieres, Trailers (Teaser and full length [Theatrical] trailers), Film Festival, In-store promotions, Product placement (A literal placement of a brand within media), Social Media,
(Richard Dyer 1975)

Rotten Tomatoes and Metacritic: Film review sites. Started by Prosumers* (Consumers who became producers.)

David Gauntlett (2002) discussed the rise if Web 2.0; The internet was purely a static, one way form of communication and changed to a two way interactive medium.

UGC YouTube.

**[Turn this into a script]**

Starter: Task 4 (5/12/2014)

Convergence:
The convergence point cannot be easily reached in an asymptote. /Maths/

Convergence:
Where 2 or more points come together in a single point.
Analogy: When small businesses join together to form a conglomerate.

Institutional Convergence:
Companies working together.

What is Disposable Income (28/11/2014)

Disposable Income - The ability to spend money in a more flexible way. This will most likely apply to people who are in the social grade of ABC1 but not easily for C2DE.

Task 3 - Round Up

I this session, I have learn the multiple types of lifestyles and the different types of uses and gratification that media provides to ensure I have made progress because the use of theory and the correct category of lifestyle that I have learnt will provide me with information to write a more appropriate analysis.

The next step I will be taking is to write the rest of my script with the necessary theories and analysis. I will also have to finish my mood board that has the demographic analysis of the film I am doing (X-Men Origin Wolverine). This will help me in creating my third vlog and the mood board will not only help me in analysis my film but it will be used as evidence to the information I have presented for analysis.

NRS Lifestyle Profiling and Social Grade

NRS stands for National Readership Survey LTD.
Lifestyle is the way a person lives their lives and the way they act or perform everyday actions.
Spending power is a persons ability to spend x amount of money within a certain range.

Uses and Gratifications theory (Dennis McQuail, 1972)
1. Surveillance
2. Escapism
3. Building personal identity
4. Building personal relationships

Unit 1 Task 3 - Lifestyle and Spending Power - Theories

Learning Outcomes

To identify the spending power and lifestyle of your film's target demographic using NRS social and lifestyle grades. You will then add this to your basic audience profile. (Pass Grade)

To apply examples from the film to support your demographic choices (Merit Grade)

To evaluate why your demographic watches the film using media theory. (Distinction Grade)

Unit 1 - Task 3 - Demographics

Demographics:
A set of statistics that creates a series of trends i.e. Gender, Age, Location etc.
A series of data reflects the people and groups within it.

Factors of demographics:
Age
Gender
Ethnicity
Location
Disposable Income
Education
Lifestyle

Audience Theory:
John Hartley (1987) and Ien Ang (1991) suggested that producers create invisible fictions or imaginary entities before creating a media product. This is the starting point for creating the profile and the images that will use in it.

BBFC:
U - Universal
PG - Parental Guidance
12
12A
15
18

Distinction Level for Task 3 -
Sub-Genre: A genre that is a part of a main genre i.e. Horror can connote multiple sub-genres.
Hybrid Genre: Having at least more than 1 type of genre i.e. Rom-Com 

Barry Keith Grant (1995)
"Suggests that all genres have a sub-genre."

Rick Altman (1999)
Different genres have different gratifications.
Audiences consume media for different purposes which allow them to feel a certain emotion. Escapism is one of the types of gratification.

X-Men Origins Wolverine Demographics partial-analysis:
1. Gender - The most common gender to watch XMOW is males because of the action and thriller themes and its genre of sci-fi. Sci-fi tends to be for males rather than females but the film is not necessarily restricted to males and can be watched by females as well. One of the reasons the main gender of XMOW is males is most likely the fact that it has themes that are more stereotypically associated with males; mutant powers, indomitable heroes and futuristic times. The movie affects the gender demographic because the themes it features that may only appeal to the male populous.

2. Age - The ages of the demographic of XMOW is 12A which is a rating for a film which can be watched by 12 year old in the cinema. This doesn't mean that people who are 12 watch this but people who are older and may enjoy the genre of sci-fi and action. Considering the current generation of when the film was released, it can be said that people who were around the age of 15 and older may have watched it. The age of audience may be affected by the general theme of the movie in the fact that people who are in younger generation may like the fact the powers exists and future may feel like what is denoted in the movie. Any form of 'super power' seems to attract a certain range of ages, most likely to the fact that something literally 'out of this world' looks realistic.

3. Lifestyle - The lifestyle of XMOW's audience may be people who have hobbies related to XMOW. Another factor that doesn't apply to all the audience of XMOW but it is more likely for more of the audience to be like that. A factor that may affect all of the audience of XMOW is the people who are in different classes. ABC1 would be more likely to go and watch XMOW because it was first featured in a cinema and may only be watched by people with a disposable income. Another possible factor could be that since X-Men was already in a different form before even the movies were created, X-Men was already in a different form of media i.e. Comics. People who may read the comics may want to watch it as the characters they know can be seen in a realistic fashion. In terms of ethnicity, certain types of ethnic background may enjoy these types of film more than others.

The lifestyle of people who may choose to watch films like XMOW are people who like the concept of sci-fi and this could be students, young people and middle aged audiences. People who produce media for example could watch films such as XMOW to pick up concepts to make their own film or to produce a review for the film. People consume media for different purposes. Each production has a purpose that it can provide to it's audience. Escapism is most likely the main reason for watching XMOW due to the themes it denotes.

4. Spending Power - This links in to the lifestyle of the audience. ABC1 have more spending power due to their disposable income and the fact that they earn more compared to that of working class. People are more likely to go and watch the film due to the fact they can spend more on things that are considered leisure and people who earn a lower wage tend not to spend on less important things. Spending power may also depend on the age and lifestyle of person. The age may have varied spending power assuming that the younger the person is, they less pocket money they are given for example. Lifestyle may also affect the spending power in terms of people wanting to pay to watch the film or they choose not to spend money watching a film but instead use it to buy something else.