Starter Task - Task 5
Representation:Is the way something is presented.
Most form of subjects have multiple ways of representation.
It can be presented in different forms of media.
Everything can be represented in a form; gender, age, ethnicity, lifestyle/ideal lifestyle, class, communities, sub-cultures, stereotypes
Ideology/Ideologies:
The way someone thinks of something i.e. 2 sides of the same coin - Societal belief en masse "Men are more powerful than Women."
Two schools of thought:
1. Hypodermic Syringe (Theodore Adornor, 1930's) - media has negative impact. Mass audience believe everything they see/hear.
Issues about violence?
- Killing for a cause is wrong because murder in itself is wrong and a cause is not a justification.
- Only used as the complete last resort when nothing else helps.
Issues about sexual content?
- Average standard for women, nothing too extreme.
- Mystique. Practically nekkid.
Issues about representation?
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Positive impact/role models?
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2. Other school of thought - we are able to filter and adapt to content in media (Gauntlett). We have uses and gratifications theory - people use media for their own purposes?
Copycat - Results in moral panic - Media tends to create panic by creating an issue with new technology and media itself.
Evidence is all that is required, something that has been proven true to its name is the only time something can be truly believed in.
All representations are mediated (Hall, 1980)
Is there use of stereotypes/countertypes (Perkins, 1979). Not all stereotypes are negative.
Representation of women - are they objectified (Mulvey, 1975). Representation of men (Earp and Katz, 1999) - 'equation of masculinity with pathological control'.
Representation of gay people (Butler, 1993) - are they stereotypical.
Alvarado (1987) - ethnicity 'exotic, dangerous, humorous, pitied'.
Legal and Ethical issues:
- Legal - Copyright infringement? - main worry in film industry illegal downloading?
- Ethical - offensive material? Sensationalism? Censorship - has the film been censored?
Digital Economy Bill 2014
Sensationalism - To make a big issue/situation to create an even bigger event out of it.
BBFC - Who are they? What is the age range? Did the age range get changed at any time? Is it different to US? How does the film keep to the guidelines it has set for the film.
ASA - Who are they? CAP codes regulate print material? Show the codes in your vlog - how does your marketing in posters etc. adhere to rules set.
